jramis – Page 2 – Javierramis.com

The Best Ads of the World on… Showing the opposite of what you would like to see!

jramis September 24, 2017 Leave a comment

WHO SAID THAT YOU HAVE TO GIVE THE AUDIENCE WHAT THEY WANT TO SEE? THESE ADS ARE A GREAT SAMPLE OF CONTRAST THAT SELLS… BASED ON THE IRONY OF THE SITUATION, SATIRICAL HUMOR OR JUST A PLAIN CELEBRATION OF NOT BEING THE MOST POPULAR CHOICE. THREE DIFFERENT APPROACHES TO A …

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Fooled by your Assumptions!

jramis September 7, 2017 Leave a comment

MESSING WITH OUR HEAD? LEADING US TO BELIEVE SOMETHING TO THEN SHOW US THAT THE COMPLETE PICTURE LOOKS QUITE DIFFERENT IS AN AD TECHNIQUE THAT IS SUPPOSED TO DEVELOP EMPATHY AND GUILT, OPENING OURSELVES TO SEEING THINGS IN A DIFFERENT WAY. Client: Pfizer Agency: Zig, Toronto Get ready for a …

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I AM THE GUY WHO GETS THE CALL TO FIX THE CLIENT’S OLD :30 SEC. SPOT WHEN IT IS NOT GETTING RESULTS.

I CONNECT MY CLIENTS WITH HISPANIC CONSUMERS STRATEGICALLY REDESIGNING THEIR MESSAGING AND INTEGRATING IT WITH CONTENT AND CAMPAIGNS TO MAKE THEIR BRAND AND PRODUCT RELEVANT, MEMORABLE, TRUSTED AND PART OF THEIR CONSUMERS LIVES.

I AM A SPANISH-AMERICAN WHO STUDIED LAW IN SPAIN BECAUSE I WANTED TO BE LIKE PERRY MASON. MY DREAM WAS TO DO DRAMATIC SPEECHES DURING MY FINAL ALLEGATIONS TO MAKE THE JURY CHANGE THEIR MIND AND MY CLIENT WIN THE CASE. AFTER GETTING MY LAW DEGREE AND AN MBA, I DISCOVERED THAT I COULD TURN THE MIND OF MORE THAN 12 PEOPLE AT A TIME. USING MUSIC, GRAPHICS, COMPELLING VISUALS, AND CLEVER SCRIPTS I WAS ABLE TO MOVE TO TEARS, LAUGHTER, LOVE, HATE OR EMPATHY HUNDREDS OF THOUSANDS IN ONLY 30 SECONDS… AND I REALLY LIKED THE CHALLENGE! THAT IS HOW I STARTED MY CAREER IN MARKETING AND MEDIA. TODAY, I HAVE THE HONOR OF WORKING WITH SOME OF THE LARGEST CORPORATIONS IN THE WORLD TO HELP THEM IDENTIFY BARRIERS SEPARATING THEIR BRANDS AND PRODUCTS FROM THEIR U.S. HISPANIC CONSUMER AND OVERCOME THOSE BY STRATEGICALLY REESTABLISHING THEIR CONNECTION IN HIGHLY EFFECTIVE CAMPAIGNS AND PLATFORMS.

..AND I AM PASSIONATE ABOUT IT!